UDM News


Dr. Seed expands its domestic offline presence through entry into Shinsegae Emart stores

The life care brand Dr. Seed (Dr.SEED) is accelerating its strategy in the domestic offline market by entering over 130 Emart stores nationwide. 

The items newly introduced to Emart include Dr. Seed's best-selling products, the 'Super Seed Balm Revitalize Shampoo & Nourishing Treatment Baby Musk Line,' featuring a 1000ml large-sized version.

Dr. Seed is a brand that has been gaining popularity among consumers as an online hot item, with its hair care products containing 98% natural ingredients and 10 fragrances. The brand secured the top spot in the "2019 Korean Consumer Satisfaction Index" in the cosmetics category. Recently, Dr. Seed has garnered attention by featuring actor Yoo Yeon-seok, who received much love for his warm charm in the tvN drama "Hospital Playlist," as its model.

Meanwhile, the recently launched 'Dr. Seed Super Seed Balm Revitalize Shampoo & Nourishing Treatment Baby Musk Line' underwent collaboration with a specialized fragrance research institute. It consists of a total of 10 fragrance lines based on trends and age preferences. This product line is a bestseller, featuring ingredients such as Sacha Inchi oil, oat kernel oil, and black bean extract, which are natural plant moisturizing oils. These ingredients help maintain the nutrition and moisture of both hair and scalp, promoting healthy and resilient growth.

A Dr. Seed representative expressed, "We are delighted that through our entry into Emart, domestic consumers can more easily purchase and experience Dr. Seed products." They further stated, "Moving forward, we will strive to expand our domestic online and offline channels to become a healthy and familiar brand for consumers' life care needs, offering a variety of distinctive product lines unique to Dr. Seed."

Meanwhile, Dr. Seed products are available not only at Emart but also through various online affiliate malls, including their official online store, department store malls, and open markets like Lotte Department Store, as well as through online marketplaces.

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