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Espoir Brand Renewal IMC Campaign


Planned and executed an IMC (Integrated Marketing Communications) campaigns

for a primary focus on boosting brand recognition and increasing sales through transforming the brand image into more hip and engaging images


Communication methods changes are needed due to increased customer touchpoints as Channel expansion into new channels (MBS/Global)

Utilizing new model 'Joy' for Espoir to expand the brand awareness early in the campaign and establish trendiness

Conducted a campaign with the hashtag #OliveYoungRecommendedCushion in the first-half,

and encouraged Olive Young Purchases through using customer voices for conversion-optimized advertising in the second-half.


130% increase in sales in the second-half of the year compared to the first-half

Achieving annual target sales 3 months early

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