PROJECT
Planning and implementation of integrated online marketing communication strategy to spread "집국백서" products awareness and increase sales
![Premium convenience food brand "집국백서" Performance Marketing](https://udm.kr/wp-content/uploads/2024/01/집국백서1.jpg)
![집국백서 음식 사진](https://udm.kr/wp-content/uploads/2024/01/집국백서2.jpg)
INSIGHT
Operating SNS accounts & contents production, influencer collaborations, and viral strategies for accumulate reviews and attractions.
Implementing performance marketing for boosting Coupang Rocket Fresh sales, refining targeting through A/B testing.
Enhancing product appeal and stimulating purchase needs through redesigning detailed page.
Maximizing sales and attracting more interested customers by planning promotions and events for activating the in-house Smart Store.
![프리미엄 간편식 브랜드 집국백서 음식 뜨는 모습](https://udm.kr/wp-content/uploads/2024/01/230227_집쿡_사골우거지_01-3.gif)
RESULT
Accumulated about 3,000 reviews for Coupang Rocket Fresh
Achieved the highest monthly sales in October for Coupang Rocket Fresh (200 million KRW)
Secured approximately 1,000 accumulated reviews for Smart Store