“Trendier,” an e-commerce solution that operates AI-based beauty and fashion big data services, selected the top 20 brands that grew in the second half of the year compared to the first half of the year at the recently announced Rising Awards. Among these, in the hair care section, Dr. Seed’s “Tea Tree & Lime Vegan Cool Hair Loss Shampoo” received attention.
The Rising Award is Korea's only platform-integrated brand award ceremony selected based on 10 million review data.
The award-winning brand is determined based on the integrated review ranking of the second half of the year compared to the first half of the year.
“Tea Tree & Lime Vegan Cool Hair Loss Shampoo” ranked 18th in the brand rankings, with a total of 4,852 reviews and 1,231 reviews during the above period (November 2022 to October 23).
This product ranked 18th in the brand rankings. It received an excellent grade in the strict German derma test, received France's Eve Vegan certification, and is gaining the trust of consumers as a functional cosmetic that relieves hair loss symptoms reported to the Ministry of Food and Drug Safety.
Trendier revealed that most of the brands that rose in the rankings at this award were scalp/hair loss related products. This shows that consumers' interest in scalp/hair loss management is increasing, and the interest of segmented target consumers in this field is also increasing.
Dr. Seed strives to create products that take nature and the environment into consideration, emphasizing veganism and ethical direction.
These values attract the attention of modern consumers and contribute to enhancing the brand's image and credibility.
In the future, Dr. Seed is expected to maintain and further increase its competitiveness in the market through continuous innovation and consumer-oriented product development.
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