PROJECT
Promoting Seoul's city appeal and governance globally / boosting recognition as global brand through active international channels.
INSIGHT
Stabilizing and energizing SNS channels through analysis and strategy development for foreign language SNS channel operations
Planning and diffusing Customized SNS content, based on the latest global trends and targeted audience analysis data
Executing promotional campaigns to increase channel followers and organic engagement
RESULT
A total of 350,000 people participated in the vote for Seoul’s new brand slogan
Cumulative follower increase of approximately 60,000 compared to the previous year
Cumulative content reach increased by approximately 30 million, a 60% increase compared to the previous year.
English 
Korean