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UDM signs a marketing investment business agreement with Everbio Co., Ltd.

UDM, a brand marketing specialist company, signed a marketing investment agreement on January 10th with Everbio Co., Ltd., a leading company in biotechnology, food, and beauty industries, selected through the 'Second Marketing Investment Business' public offering.

UDM's marketing investment project involves directly investing in brands selected through a public offering, acting as an accelerator for their growth. This initiative not only provides marketing budgets but also supports advertising, distribution, and content planning through marketing and distribution infrastructure.

Selected through the 2nd Marketing Investment Project's company recruitment, EverBio Corporation is leading the food and beauty industries by utilizing biotechnology. Their aim is to gift customers health reminiscent of a spring day with their brand 'EverSpring'. Since the launch of 'EverSpring', they have released products tailored to consumer needs and won the 'Korean Consumer Satisfaction Award' in both 2020 and 2021.

Under the agreement, UDM will undertake various marketing activities both online and offline, and expand distribution channels to enhance brand recognition in the diet food market using EverBio Corporation's products. Additionally, both companies plan to continue their collaboration in developing a range of new products that aid in dieting, utilizing EverBio Corporation's biotech expertise, and providing customized services for customers.

This agreement is expected to enhance the technological expertise and value of EverBio Corporation's biotechnology, while also contributing to the advancement of the beauty industry with effective products.

UDM's CEO, Jong-wook Park, stated, 'Through this agreement, we plan to actively invest our marketing expertise, experience, know-how, and both human and material marketing resources in EverBio Corporation for its successful growth.

Following this, EverBio Corporation's CEO, Jae-hyuk Jeong, expressed his pleasure about the business agreement with UDM, a brand marketing specialist, saying, 'We are delighted about the partnership with UDM and anticipate that it will be a great opportunity for the public to learn about our EverSpring products, born from our biotechnology, and our upcoming new releases.

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UDM Company-wide Workshop

Hancom Group's training facility, Cheongrium, hosted the UDM company-wide workshop for the first time.

Presenting the workshop that was graced by the attendance of UDM's CEO Jong-wook Park and all UDM employees. Let's unveil the scene!

Before engaging in the enjoyable activities of the UDM workshop, there were business plan presentations from each team at UDM.

The dedication and affection each team has for their work, along with their sharp and precise goals for 2024, were so palpable that it was a moment that touched our hearts.

Please look forward to UDM's wonderful strides in the coming year as well! 🙏

The key phrase of this UDM workshop was, 'With UDM, I am happy.

From the recreation, the highlight of the workshop, where team members could strengthen their bonds (੭ु。╹▿╹。)੭ु⁾⁾

Enjoying the barbecue party with drinks prepared by the CEO and group leaders,

Additionally, we conducted forest therapy for physical relaxation while admiring the scenic view of Bori Mountain at Cheongrium.

And then, the grand highlight: the UDM Olympics (Fun Fun Exercise Meet) ٩(๑`ȏ´๑)۶

We conducted various team-building missions like rolling giant balls, playing giant Jenga, tug-of-war, six-person relay, moving table tennis balls, and wrestling."

There's a rumor that the passion of the blue and white teams was so intense that it made us forget even the

cold air outside, heating up the atmosphere.

We all grew closer together while participating in a small hidden mission at the warm coffee truck prepared by the CEO.

Though we started the workshop with a mix of worry and anticipation, it turned out to be a UDM workshop that left us feeling incredibly happy and reluctant to leave.

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UDM Attends Cheongrium Autumn Festival

UDM Attends Cheongrium Autumn Festival

In celebration of the clear autumn season, Cheongrium held the '2023 Cheongrium Autumn Festival: A Meeting of People and Nature,' attended by group affiliates, employees, and partner companies.

UDM's CEO Jong-wook Park and the new recruits of 2023 attended, brightening the Cheongrium Autumn Festival. Let's unveil the scene!

The Cheongrium Autumn Festival was prepared to offer experiences in humanities, arts, culture, and healing programs. It started with lectures from notable figures like the famous novelist Kim Jin-myung and Cho Yong-hun, a professor of Cultural Content at Kunkuk University,

Participating in forest healing programs, which included meditation and sharing stories while forest trekking (a.k.a. picking chestnuts), and on-site experiences like a one-day traditional tea ceremony,

Enjoying a special dinner made with agricultural products from Gapyeong County, accompanied by a talk show with representatives of famous breweries like Beervana and C Makgeolli. The event was further adorned with beautiful traditional performances by the Korean traditional band Aksel and the traditional music group Saet, culminating in a spectacular finale by singer Ju Hyun-mi.

(Ju Hyun-mi is a very famous singer.) 🙂

UDM employees also participated in the prepared programs and engaged in UDM's unique little hidden missions, all while spending time together for healing.

Though it started off awkwardly, everyone felt they had grown closer by the end, making it a heartwarming day despite the rather cold weather.

There's a rumor that the warmth from the hot packs given by the CEO played the biggest role in this coziness. ヽ(´∇)ノ (∇ノ) (ヽ´∇) ヽ(´∇`)ノ

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UDM CEO Jong-wook Park Receives Commendation from the Minister of Trade, Industry and Energy

Jong-wook Park, CEO of the brand marketing specialist UDM, announced on the 15th that he received a commendation from the Minister of Trade, Industry and Energy at the '2023 Industrial Complex Day' ceremony

The '2023 Industrial Complex Day' ceremony, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Industrial Complex Corporation and the Korea Industrial Complex Management Association, was held the day before at the 63 Convention Center in Yeouido, Seoul. This event, which started in 2006 to commemorate the achievements of industrial complexes and encourage resident companies, was designated as an official memorial day for the first time this year.

CEO Park was selected as an awardee for his contribution to the growth of the Korean marketing industry and industrial complexes, highly recognized for consistently increasing sales through mutual growth with other companies.

CEO Park said, 'I hope this award serves as a stepping stone for UDM to become a leading company in the Korean brand marketing industry, and I will continue to strive for the revival and development of industrial complexes and resident companies.

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UDM Recruits Companies for Marketing Investment Project

Brand marketing specialist UDM, led by CEO Jong-wook Park, announced that it is recruiting companies until the 22nd for its 'Marketing Investment Project,' which invests in sales-driven marketing resources to aid in brand growth.

Since its establishment in 2012, UDM has become a digital integrated marketing (IMC) specialist, executing over 400 digital marketing projects.

The Marketing Investment Project, started by UDM in 2019, is establishing a partnership model that invests UDM's expertise, infrastructure, know-how, and human/material resources as marketing assets in brand companies for mutual growth.

Through this project, UDM plans to discover brands with growth potential in areas such as home appliances, health supplements, hair products, and pet care, which are suitable for online sales. Selected brands will receive up to 1 billion won in marketing budget support, along with infrastructure and resources for various processes including marketing/advertising, distribution/sales, and content planning/production.

An Ji-cheol, the team leader of UDM's Marketing Investment Project Division, stated, 'The Marketing Investment Project is a mutual growth partnership that has overcome the limitations of the traditional marketing agency structure, and many brands have already seen an increase in sales.' He added, 'As UDM invests its own verified marketing capabilities and infrastructure in terms of cost and manpower, brands can focus solely on product development, supply, and quality control.'

Meanwhile, the recruitment for the Marketing Investment Project will select around three companies through document screening and face-to-face investment evaluation. Detailed application guidelines can be found on the UDM website.

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Urban Digital Marketing Changes Its Name to UDM

Urban Digital Marketing has changed its company name to 'UDM'

With the change of its name, UDM plans to leap forward as a brand management specialist by directly operating its own and other companies' brands and establishing a systematic brand nurturing system.

Founded in 2011, UDM has made a mark in the digital media-centered e-commerce market by conducting over 400 digital branding and marketing projects.

After being acquired by Hancom in 2021, UDM has actively pursued revenue-generating businesses that cover everything from branding to marketing and sales.

Recently, UDM has been expanding its business scope by developing its own intellectual property (IP)-based brand businesses through hair care brands like TERS, TALLO, and Dr.SEED.

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Secured investment and joined as a subsidiary of Hancom.

Hancom (CEOs Kim Yeon-soo and Byun Sung-joon), announced on the 19th that it will acquire a stake in the integrated digital marketing company Urban Digital Marketing (CEO Jong-wook Park, hereafter UDM).

UDM, founded in 2011, is a specialist in integrated digital marketing and has successfully executed over 400 digital branding and marketing projects. Recently, it has shown growth in the marketing investment field by directly managing branding, marketing, and sales to generate revenue. UDM is also active as a Service Provider Network (SPN) for Amazon marketing and has been selected for three consecutive years as a power performing agency in the export voucher business, demonstrating its active engagement in global business.

Hancom aims to bring new changes to its business structure, which has been centered around B2B and B2G, through this acquisition and plans to expand into the B2C market. It will support the expansion of 'Hancom Office' cloud services and new services being pursued as future business ventures into the B2C sector.

Especially, this acquisition will primarily utilize the investment funds for new share subscriptions, focusing on investing in UDM's global business expansion, including actively attempting overseas ventures through the acquisition of foreign digital marketing companies.

Kim Yeon-soo, CEO of Hancom, said, 'While Hancom has been focused on productivity tools, we have started various attempts to become a company that provides 'convenient-dime' from the perspective of users in the entire flow of information consumption, from production to digestion of information.' He added, 'The acquisition of UDM will serve as a strong foundation for growth in the B2C market for Hancom, which has been centered on B2B and B2G businesses.

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First Marketing Company to Secure Investment from KB Securities

Urban Digital Marketing Co., Ltd. (CEO Jong-wook Park), an integrated digital marketing company, announced on the 13th that it has secured an investment of 2 billion won by establishing a mutual growth partnership model with brand companies through Marketing Investment (MI)

Urban Digital Marketing, a digital integrated marketing (IMC) specialist focusing primarily on brand revenue growth, has exceptionally secured investment as a marketing company due to its 10 years of successful marketing experience and high evaluation of business growth potential. KB Securities and UTC Investment participated in this investment.

The Marketing Investment Project is a method where a marketing specialist company invests its sophisticated expertise, infrastructure, experience, know-how, and human/material resources as marketing assets in brand companies to grow together. Particularly, it focuses on resolving the inefficiency in businesses due to the lack of experience of non-expert marketing executives by giving marketers the decision-making power in marketing execution and concentrating on generating actual results. This is the core of the project.

Urban Digital Marketing actually invested in marketing for the domestic oral irrigator brand Aquapick, achieving an 11-fold increase in sales. Recently, they are driving brand growth by handling the digital marketing for Skinfood, the original food cosmetic brand that gained fame from 'Nego King'.

Jong-wook Park, CEO of Urban Digital Marketing, expressed his ambition, saying, 'With this investment, we plan to fully commit to expanding the discovery of domestic brands and companies with excellent technology and quality, and to creating outstanding success stories together in both domestic and international markets.

Urban Digital Marketing, known for its strong global business capabilities, operates as an Amazon Marketing External Service Provider (SPN, Service Provider Network). With three consecutive years of being selected as a power performing agency in the export voucher project, the company plans to intensify its efforts in global market exploration based on its expertise in global marketing.

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Invitation of the Leading Agency for Export Vouchers, Presentation of Outstanding Cases

Urban Digital Marketing was invited as a representative agency to the '2021 Export Voucher Online Matching Fair' organized by the Small and Medium Venture Business Corporation.
At the event organized to match companies participating in the Export Voucher project with implementing agencies, Urban Digital Marketing represented approximately 1,600 agencies at the opening ceremony and presented an outstanding case in global marketing for the export voucher.

As an official government agency for global marketing,

It provides customized marketing optimization programs for each company, including promotion/advertising, brand development/management, promotional videos, and design development, and has been creating successful cases for a variety of companies.

What is an Export Voucher?
It's a new concept of 'Overseas Marketing Support Project Platform' that allows companies to receive export support services using vouchers funded by government support and company contributions.
Urban Digital Marketing has not only been selected as an official government agency for global marketing for seven consecutive years but was also chosen as an Amazon SPN marketing field external service provider in 2019, enhancing its expertise and capabilities in overseas expansion and marketing.
Urban Digital Marketing will continue to actively support the successful global expansion of our clients.
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Intensifying Intensive Training for Employees of Urban Digital Marketing

Sophistication through UDM Marketing Intensive Training.

Marketing is like a war without bullets. With trends changing rapidly day by day, unforeseen issues that can arise at any time, and there we are, always standing at the crossroads of choice. DO or NOT? To do, or not to do?
 

"The more you know, the more you see.”

There are countless marketing strategies in the world. The ability to select the most suitable ones for our brand from those numerous tools is what we aim to enhance.

 Urban Digital Marketing has implemented an Intensive training program.

From September 13 to October 15, 2021, Urban Digital Marketing organized an employee skill enhancement training program over 12 sessions, conducted three times per week. The subtopics of the program are as follows.
 

"‘Performance Marketing, Brand Vision, GA Analysis’"

By inviting renowned experts in the field, a session was organized to learn through theory and immediately implement practical execution solutions, along with acquiring the experts' know-how and tips. This setup provided an opportunity for further growth. Marketers must continue to grow and plan for the next leap, especially to be the fastest in answering the previously mentioned question. Over the course of five weeks, our employees have learned in this manner.
 

And Urban Digital Marketing continues to respond.

 

We will find a way. we always have.

So, what's the next level?

 
This is why we can continuously maintain our URBAN (sophistication).
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Selected as an SPN for the world's largest online shopping mall, 'Amazon'.

Become a Global Selling Partner (amazon spn) of the world's largest global online shopping mall, Amazon.

With a sales revenue of approximately 211.8384 trillion won and assets amounting to approximately 156.3902 trillion won, it is the title held by Amazon, the universally acknowledged and indisputably largest global e-commerce company in the world.

Our company, Urban Digital Marketing, has been selected as an official SPN of Amazon, such a colossal giant corporation, this time.

Amazon SPN stands for 'Service Provider Network,' which refers to specialized companies that offer services in areas not provided by Amazon, such as finance, shipping, education, and marketing, to support global sellers in successfully entering and thriving in Amazon marketplaces like the USA, Japan, Europe, etc.

While it's important to enter Amazon, securing a competitive edge is challenging amidst the fierce competition among numerous brands already present on Amazon.

Therefore, even after entering, it's crucial to effectively expose your products through various internal and external marketing activities, increase brand awareness, target potential customers, and stimulate sales.

For this purpose, collaborating with companies that have a comprehensive understanding of Amazon services and marketing expertise is not an option but a necessity.

With extensive marketing consulting and implementation experience for both large and small businesses, and consecutive selection for two years in the government-supported Export Voucher project,

Our Urban Digital Marketing will become your reliable partner.

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Introducing the new CI of Urban Digital Marketing.

Is there a way to make ourselves known more easily, interestingly, and impressively?

Not a single person has ever expressed discomfort or dissatisfaction with our existing CI.

The visual object representing the company's identity is ultimately the 'CI (Corporate Identity),' but the moment 'indifference' is mistaken for 'satisfaction' and neglected, it will gradually be forgotten in the market.

This project was initiated with that thought in mind.

Through the revamped CI, we hope more people will understand the background of Urban Digital Marketing's growth, what marketing services it provides, and what its macro vision is, though it may seem like an idealistic wish, as it's just a CI after all.

This is an opportunity. It's about leaving a deep impression on our clients (brothers).

We just wanted to leave a strong first impression on our clients.

So, we emphasized 'ambiguity' instead of the conventional 'intuitiveness'

Contradictory as it may seem, we wanted a 'definite transformation' not a 'similar change'.

Moreover, we did not derive concept keywords from the 'URBAN DIGITAL MARKETING' company name.

 

Separating and visualizing the keywords 'URBAN,' 'DIGITAL,' 'MARKETING' also posed challenges in establishing differentiation from other companies.

Therefore, we planned the CI with the aim of extracting the initials of Urban Digital Marketing to increase visual attention and stimulate curiosity, encouraging a closer look at the CI.

In business cards, to avoid ending with just a formal and light greeting, we allowed each member of the organization to lightly express their thoughts about their work on the card.

That is the identity of our Urban.

Not something grand, glamorous, or fancy, but simply doing small, fun, and valuable work together that can motivate us.

We believe that is the most 'URBAN (sophisticated)' thought.