20220608000098_0

Seoul foreign language social channel operation

PROJECT

Promoting Seoul's city appeal and governance globally / boosting recognition as global brand through active international channels.

INSIGHT

Stabilizing and energizing SNS channels through analysis and strategy development for foreign language SNS channel operations

Planning and diffusing Customized SNS content, based on the latest global trends and targeted audience analysis data

Executing promotional campaigns to increase channel followers and organic engagement

RESULT

A total of 350,000 people participated in the vote for Seoul’s new brand slogan

Cumulative follower increase of approximately 60,000 compared to the previous year

Cumulative content reach increased by approximately 30 million, a 60% increase compared to the previous year.