집국백서

Premium convenience food brand "집국백서" Performance Marketing

PROJECT

Planning and implementation of integrated online marketing communication strategy to spread "집국백서" products awareness and increase sales

INSIGHT

Operating SNS accounts & contents production, influencer collaborations, and viral strategies for accumulate reviews and attractions.

Implementing performance marketing for boosting Coupang Rocket Fresh sales, refining targeting through A/B testing.

Enhancing product appeal and stimulating purchase needs through redesigning detailed page.

Maximizing sales and attracting more interested customers by planning promotions and events for activating the in-house Smart Store.

RESULT

Accumulated about 3,000 reviews for Coupang Rocket Fresh

Achieved the highest monthly sales in October for Coupang Rocket Fresh (200 million KRW)

Secured approximately 1,000 accumulated reviews for Smart Store

[udm]portfolio_detail(매일두유)_01

Maeil Soymilk IMC Campaign and Live Commerce

PROJECT

2019년 하반기, 매일두유 매출 확대를 위한 디지털 퍼포먼스 IMC 캠페인 전략 기획 및 실행.

INSIGHT

핵심 고객 확장이 필요하다고 판단, 타겟에 대한 정의 세분화.

매일두유 신규 모델 ‘황민현’ 기용 인지도 확장을 통해 대세감 확보.

콘텐츠형 미디어와 퍼포먼스 미디어를 구분, 브랜드 인지도 및 구매 전환 유도.

RESULT

인스타그램 채널 내 오가닉 콘텐츠 확산 목표 달성

11번가 전체 카테고리 판매 랭킹 1위 달성