PROJECT
Planned and executed an IMC (Integrated Marketing Communications) campaigns
for a primary focus on boosting brand recognition and increasing sales through transforming the brand image into more hip and engaging images
![에스쁘아](https://udm.kr/wp-content/uploads/2020/02/udmportfolio_detail에스쁘아_03.jpg)
![에스쁘아](https://udm.kr/wp-content/uploads/2020/02/udmportfolio_detail에스쁘아_07.jpg)
INSIGHT
Communication methods changes are needed due to increased customer touchpoints as Channel expansion into new channels (MBS/Global)
Utilizing new model 'Joy' for Espoir to expand the brand awareness early in the campaign and establish trendiness
Conducted a campaign with the hashtag #OliveYoungRecommendedCushion in the first-half,
and encouraged Olive Young Purchases through using customer voices for conversion-optimized advertising in the second-half.
![에스쁘아](https://udm.kr/wp-content/uploads/2020/02/udmportfolio_detail에스쁘아_12.jpg)
RESULT
130% increase in sales in the second-half of the year compared to the first-half
Achieving annual target sales 3 months early