PROJECT
Planning and implementation of integrated online marketing communication strategy to spread "집국백서" products awareness and increase sales
INSIGHT
Operating SNS accounts & contents production, influencer collaborations, and viral strategies for accumulate reviews and attractions.
Implementing performance marketing for boosting Coupang Rocket Fresh sales, refining targeting through A/B testing.
Enhancing product appeal and stimulating purchase needs through redesigning detailed page.
Maximizing sales and attracting more interested customers by planning promotions and events for activating the in-house Smart Store.
RESULT
Accumulated about 3,000 reviews for Coupang Rocket Fresh
Achieved the highest monthly sales in October for Coupang Rocket Fresh (200 million KRW)
Secured approximately 1,000 accumulated reviews for Smart Store
English 
Korean