Posts in category: 소식

‘As AI technology develops day by day, various chatbots are appearing. Keeping pace with this trend, our UDM couldn't lag behind! Accordingly, we launched the ‘AI Frontier’ program to actively utilize Chat GPT in work. 👏👏

The ultimate goal of ‘AI Frontier’ is to maximize work efficiency not only through the use of Chat GPT, but also through the development of GPTs, a customized chatbot. It is already a well-known fact that the CEO has high expectations for this program, which brings together UDM's elite members! (The competition rate was also very high!)

‘AI Frontier’ will take place over a total of 10 weeks. For the first four weeks, high-quality lectures and practical training are provided by external instructors who are GPT experts, and from the fifth to the tenth week, the time consists of developing GPTs chatbots and providing feedback to each team. Moreover, at the end of the program, there will be time to present self-developed GPTs, and the CEO will personally award certificates and special rewards to the developers of the most outstanding GPTs! 🎉🎉

Despite the lecture being held after work, the participants are passionately concentrating on the lecture. Their enthusiasm is filling the conference room!

After the lecture, an in-depth discussion will follow on how to actually use ChatGPT. 🤓

One participant expressed his ambition, “I will work hard to develop GPTs and contribute to improving the work efficiency of UDM employees, and I will definitely receive the reward!”

It was the ‘UDM AI Frontier’ with great expectations for what kind of wonderful chatbots would be created over the next 10 weeks.

The above content was written with chatGPT.

UDM, a brand marketing specialist company, signed a marketing investment agreement on January 10th with Everbio Co., Ltd., a leading company in biotechnology, food, and beauty industries, selected through the 'Second Marketing Investment Business' public offering.

UDM's marketing investment project involves directly investing in brands selected through a public offering, acting as an accelerator for their growth. This initiative not only provides marketing budgets but also supports advertising, distribution, and content planning through marketing and distribution infrastructure.

Selected through the 2nd Marketing Investment Project's company recruitment, EverBio Corporation is leading the food and beauty industries by utilizing biotechnology. Their aim is to gift customers health reminiscent of a spring day with their brand 'EverSpring'. Since the launch of 'EverSpring', they have released products tailored to consumer needs and won the 'Korean Consumer Satisfaction Award' in both 2020 and 2021.

Under the agreement, UDM will undertake various marketing activities both online and offline, and expand distribution channels to enhance brand recognition in the diet food market using EverBio Corporation's products. Additionally, both companies plan to continue their collaboration in developing a range of new products that aid in dieting, utilizing EverBio Corporation's biotech expertise, and providing customized services for customers.

This agreement is expected to enhance the technological expertise and value of EverBio Corporation's biotechnology, while also contributing to the advancement of the beauty industry with effective products.

UDM's CEO, Jong-wook Park, stated, 'Through this agreement, we plan to actively invest our marketing expertise, experience, know-how, and both human and material marketing resources in EverBio Corporation for its successful growth.

Following this, EverBio Corporation's CEO, Jae-hyuk Jeong, expressed his pleasure about the business agreement with UDM, a brand marketing specialist, saying, 'We are delighted about the partnership with UDM and anticipate that it will be a great opportunity for the public to learn about our EverSpring products, born from our biotechnology, and our upcoming new releases.

Hancom Group's training facility, Cheongrium, hosted the UDM company-wide workshop for the first time.

Presenting the workshop that was graced by the attendance of UDM's CEO Jong-wook Park and all UDM employees. Let's unveil the scene!

Before engaging in the enjoyable activities of the UDM workshop, there were business plan presentations from each team at UDM.

The dedication and affection each team has for their work, along with their sharp and precise goals for 2024, were so palpable that it was a moment that touched our hearts.

Please look forward to UDM's wonderful strides in the coming year as well! 🙏

The key phrase of this UDM workshop was, 'With UDM, I am happy.

From the recreation, the highlight of the workshop, where team members could strengthen their bonds (੭ु｡╹▿╹｡)੭ु⁾⁾

Enjoying the barbecue party with drinks prepared by the CEO and group leaders,

Additionally, we conducted forest therapy for physical relaxation while admiring the scenic view of Bori Mountain at Cheongrium.

And then, the grand highlight: the UDM Olympics (Fun Fun Exercise Meet) ٩(๑`ȏ´๑)۶

We conducted various team-building missions like rolling giant balls, playing giant Jenga, tug-of-war, six-person relay, moving table tennis balls, and wrestling."

There's a rumor that the passion of the blue and white teams was so intense that it made us forget even the

cold air outside, heating up the atmosphere.

We all grew closer together while participating in a small hidden mission at the warm coffee truck prepared by the CEO.

Though we started the workshop with a mix of worry and anticipation, it turned out to be a UDM workshop that left us feeling incredibly happy and reluctant to leave.

Jong-wook Park, CEO of the brand marketing specialist UDM, announced on the 15th that he received a commendation from the Minister of Trade, Industry and Energy at the '2023 Industrial Complex Day' ceremony

The '2023 Industrial Complex Day' ceremony, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Industrial Complex Corporation and the Korea Industrial Complex Management Association, was held the day before at the 63 Convention Center in Yeouido, Seoul. This event, which started in 2006 to commemorate the achievements of industrial complexes and encourage resident companies, was designated as an official memorial day for the first time this year.

CEO Park was selected as an awardee for his contribution to the growth of the Korean marketing industry and industrial complexes, highly recognized for consistently increasing sales through mutual growth with other companies.

CEO Park said, 'I hope this award serves as a stepping stone for UDM to become a leading company in the Korean brand marketing industry, and I will continue to strive for the revival and development of industrial complexes and resident companies.

Brand marketing specialist UDM, led by CEO Jong-wook Park, announced that it is recruiting companies until the 22nd for its 'Marketing Investment Project,' which invests in sales-driven marketing resources to aid in brand growth.

Since its establishment in 2012, UDM has become a digital integrated marketing (IMC) specialist, executing over 400 digital marketing projects.

The Marketing Investment Project, started by UDM in 2019, is establishing a partnership model that invests UDM's expertise, infrastructure, know-how, and human/material resources as marketing assets in brand companies for mutual growth.

Through this project, UDM plans to discover brands with growth potential in areas such as home appliances, health supplements, hair products, and pet care, which are suitable for online sales. Selected brands will receive up to 1 billion won in marketing budget support, along with infrastructure and resources for various processes including marketing/advertising, distribution/sales, and content planning/production.

An Ji-cheol, the team leader of UDM's Marketing Investment Project Division, stated, 'The Marketing Investment Project is a mutual growth partnership that has overcome the limitations of the traditional marketing agency structure, and many brands have already seen an increase in sales.' He added, 'As UDM invests its own verified marketing capabilities and infrastructure in terms of cost and manpower, brands can focus solely on product development, supply, and quality control.'

Meanwhile, the recruitment for the Marketing Investment Project will select around three companies through document screening and face-to-face investment evaluation. Detailed application guidelines can be found on the UDM website.

Urban Digital Marketing has changed its company name to 'UDM'

With the change of its name, UDM plans to leap forward as a brand management specialist by directly operating its own and other companies' brands and establishing a systematic brand nurturing system.

Founded in 2011, UDM has made a mark in the digital media-centered e-commerce market by conducting over 400 digital branding and marketing projects.

After being acquired by Hancom in 2021, UDM has actively pursued revenue-generating businesses that cover everything from branding to marketing and sales.

Recently, UDM has been expanding its business scope by developing its own intellectual property (IP)-based brand businesses through hair care brands like TERS, TALLO, and Dr.SEED.

Hancom (CEOs Kim Yeon-soo and Byun Sung-joon), announced on the 19th that it will acquire a stake in the integrated digital marketing company Urban Digital Marketing (CEO Jong-wook Park, hereafter UDM).

UDM, founded in 2011, is a specialist in integrated digital marketing and has successfully executed over 400 digital branding and marketing projects. Recently, it has shown growth in the marketing investment field by directly managing branding, marketing, and sales to generate revenue. UDM is also active as a Service Provider Network (SPN) for Amazon marketing and has been selected for three consecutive years as a power performing agency in the export voucher business, demonstrating its active engagement in global business.

Hancom aims to bring new changes to its business structure, which has been centered around B2B and B2G, through this acquisition and plans to expand into the B2C market. It will support the expansion of 'Hancom Office' cloud services and new services being pursued as future business ventures into the B2C sector.

Especially, this acquisition will primarily utilize the investment funds for new share subscriptions, focusing on investing in UDM's global business expansion, including actively attempting overseas ventures through the acquisition of foreign digital marketing companies.

Kim Yeon-soo, CEO of Hancom, said, 'While Hancom has been focused on productivity tools, we have started various attempts to become a company that provides 'convenient-dime' from the perspective of users in the entire flow of information consumption, from production to digestion of information.' He added, 'The acquisition of UDM will serve as a strong foundation for growth in the B2C market for Hancom, which has been centered on B2B and B2G businesses.

Urban Digital Marketing Co., Ltd. (CEO Jong-wook Park), an integrated digital marketing company, announced on the 13th that it has secured an investment of 2 billion won by establishing a mutual growth partnership model with brand companies through Marketing Investment (MI)

Urban Digital Marketing, a digital integrated marketing (IMC) specialist focusing primarily on brand revenue growth, has exceptionally secured investment as a marketing company due to its 10 years of successful marketing experience and high evaluation of business growth potential. KB Securities and UTC Investment participated in this investment.

The Marketing Investment Project is a method where a marketing specialist company invests its sophisticated expertise, infrastructure, experience, know-how, and human/material resources as marketing assets in brand companies to grow together. Particularly, it focuses on resolving the inefficiency in businesses due to the lack of experience of non-expert marketing executives by giving marketers the decision-making power in marketing execution and concentrating on generating actual results. This is the core of the project.

Urban Digital Marketing actually invested in marketing for the domestic oral irrigator brand Aquapick, achieving an 11-fold increase in sales. Recently, they are driving brand growth by handling the digital marketing for Skinfood, the original food cosmetic brand that gained fame from 'Nego King'.

Jong-wook Park, CEO of Urban Digital Marketing, expressed his ambition, saying, 'With this investment, we plan to fully commit to expanding the discovery of domestic brands and companies with excellent technology and quality, and to creating outstanding success stories together in both domestic and international markets.

Urban Digital Marketing, known for its strong global business capabilities, operates as an Amazon Marketing External Service Provider (SPN, Service Provider Network). With three consecutive years of being selected as a power performing agency in the export voucher project, the company plans to intensify its efforts in global market exploration based on its expertise in global marketing.